Sports moves fast, and your edge is only as sharp as your ability to act. Built in partnership with Action Network, Playbook is an AI-powered betting assistant that translates user insights into instant, ready-to-fire bet slips, allowing users to lock in their wagers at their chosen sportsbook with just a single click. As the Digital Designer for the project, I shaped the tool’s brand identity and visuals for its US launch. The focus was on creating a clean, modern visual system that seamlessly translates AI capabilities into a fast, intuitive, one-click conversion tool.