Leite de Rosas is one of the most recognized brands in the Brazilian cosmetics market. As part of its brand repositioning, the company embraced a refreshed visual identity and tone of voice designed to attract new audiences while maintaining its strong connection with long-time customers. I played a key role in translating this repositioning into the digital space, leading the design craft across social media, the redesign of the brand's website, and multiple integrated campaigns that reinforced the new brand direction.